Despite our buying the brand in 2022, 5th Element has actually been around since 2012! In fact, we're the ones who created it under another company, developed it over the years and now had the chance to buy and operate it ourselves. We're incredibly excited to update some of our tried and true products and continue to expand our line of affordable quality products. Here's a little more about who we are.
Jenna - President/Owner
I'm Jenna and I've been in the snowsports industry for over 20 years. I've done everything from from working rental at a ski resort in my teens to running a major snowsports ecommerce company later in life. More importantly though, snowboarding is my favorite thing in the world and I truly love doing anything outdoors. It's always been a personal goal of mine to get more people participating in the activities I love and I truly hope to make 5th Element an avenue for that.
Greg - Owner
Starting as a rep when I was 22, I too have been in the snowsports and outdoors industry for over 20 years (closer to 30 actually). Travelling and living a healthy lifestyle are my passion, so building a brand that would allow others to experience too that was a no brainer. It's important to me that our products are quality despite the price and I'm really proud of what we've built.
Adam - 3rd Party and Logistics Manager
I started in the ski/snowboard industry in the fall of 1997 scraping wax off skis in the back shop. Since then I have worked in nearly every aspect of high-end ski retail from tuning, custom bootfitting and content creation to buying and ecommerce. My favorite places to hit the slopes are Montana and Utah, or anywhere with my family.